Jan 9, 2022My 16-year-old has asked me for career advice. What do I tell them?You might not know what to say, but here’s a list of the best free places online that can help… First of all, don’t worry. You aren’t alone. Most kids are met with a blank stare or a splutter of generic nonsense when they ask their parents for career help. …Career Education7 min readCareer Education7 min read
Dec 4, 2021The 5 core Employer Branding messagesThe majority of employer branding messages are variations of 5 messaging pillars… So, you’re probably reading this article because you think you’re ready to take the leap and get an employer branding strategy going. Whether you’re a multi-million dollar company or a tiny 2-person team, employer branding is necessary for…Employer Branding4 min readEmployer Branding4 min read
Dec 4, 202110 amazing Employer Branding methodsHow can you communicate your employer branding message? There are loads of ways. Here are some of the most popular ones… Employer branding is no longer limited to big spend ad campaigns — now, any company size and budget can get on board. Whether you have zero budget or huge…Employer Branding4 min readEmployer Branding4 min read
Dec 2, 2021When’s the right time to start Employer Branding?Cut the competition by appearing earlier in the career journey The short answer is: as early as possible. The best answer is: in the career education phase (when people are learning about their career options). But first things first, you need to know exactly what employer branding is if you…Employer Branding3 min readEmployer Branding3 min read
Nov 13, 2021The basics of Employer BrandingWhat is it and who needs it? What is employer branding? Employer branding is the advertising of a company as an employer. In the same way that advertising is the concept of showing products to people who might potentially buy that product in the future, employer branding is the same. …Employer Branding3 min readEmployer Branding3 min read
Jul 21, 2021What if Seaspiracy was called ‘Overfishing Awareness Documentary’?Is education’s biggest problem it’s victorian branding? I hated school. It wasn’t that I didn’t like the people around me, or I didn’t like the teachers. I was a pretty easy-going kid (although my school reports tell me I was a bit loud and irritating, but isn’t every child?). No…Branding5 min readBranding5 min read
Jun 30, 2021The future of social media is themedWe’re all sick of being spammed by every genre of content — now people want to opt-in to what’s being shoved in their faces I’m scrolling through my instagram feed. An interior design post. A comic strip carousel. A fitness video. A comedian doing a skit. Another interior design post…Social Media4 min readSocial Media4 min read
Nov 11, 2020Dealing With RejectionHow to create positivity to override the negative emotion of rejection We’ve all been through our fair share of rejection. My business partner and I have been looking for investment recently for the new app we’re launching and, as you can imagine, that’s been a hard journey. We’ve certainly had…Rejection6 min readRejection6 min read
Nov 11, 2020How to Network in 2020For anyone who struggles with building a network Networking is a skill, but it’s also a numbers game. For every 30 people you meet, 1 of them might be helpful for your career immediately, 5 others might be helpful within the next 5 years. But the rest are just pleasant…Networking4 min readNetworking4 min read
Nov 11, 2020How to use Twitter to get publishedThe secret usefulness of the twittersphere for aspiring writers… The struggles of being an aspiring young writer are well known. And the consistent, vague advice that people get around things like ‘knowing your worth’ and ‘build your network’ are all very well, but don’t actually address the root of the…Writing Tips7 min readWriting Tips7 min read
