How can you communicate your employer branding message? There are loads of ways. Here are some of the most popular ones…

Employer branding is no longer limited to big spend ad campaigns — now, any company size and budget can get on board.

Whether you have zero budget or huge…

What is it and who needs it?

What is employer branding?

Employer branding is the advertising of a company as an employer.

In the same way that advertising is the concept of showing products to people who might potentially buy that product in the future, employer branding is the same. …

We’re all sick of being spammed by every genre of content — now people want to opt-in to what’s being shoved in their faces

I’m scrolling through my instagram feed.

An interior design post. A comic strip carousel. A fitness video. A comedian doing a skit. Another interior design post…

How to create positivity to override the negative emotion of rejection

We’ve all been through our fair share of rejection. My business partner and I have been looking for investment recently for the new app we’re launching and, as you can imagine, that’s been a hard journey. We’ve certainly had…

For anyone who struggles with building a network

Networking is a skill, but it’s also a numbers game. For every 30 people you meet, 1 of them might be helpful for your career immediately, 5 others might be helpful within the next 5 years. But the rest are just pleasant…

The secret usefulness of the twittersphere for aspiring writers…

The struggles of being an aspiring young writer are well known. And the consistent, vague advice that people get around things like ‘knowing your worth’ and ‘build your network’ are all very well, but don’t actually address the root of the…

Samantha Hornsby

Co-founder of ERIC. Likes writing, loves listening. Immersive experience obsessive. #whattheworldthinks podcaster.

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