10 amazing Employer Branding methods
How can you communicate your employer branding message? There are loads of ways. Here are some of the most popular ones…
Employer branding is no longer limited to big spend ad campaigns — now, any company size and budget can get on board.
Whether you have zero budget or huge piles of cash, thanks to technology employer branding is now accessible to everyone and it’s an even playing field — but this also makes it more necessary than ever because competition is increasing. So you need to get going. ASAP.
Once you know your employer branding message (don’t know it yet? Read this), the best way of standing out from the crowd is by being creative about it.
The media
Best example: Spanx
The idea: Get a story about how great you are as an employer and get some PR around it in the hope it’ll go viral!
Career fairs
Best example: Reset Fest by General Assembly
The idea: Find a career fair that reflects your industry & company and be present. Face to face is one of the most effective forms of employer branding.
Videos
Best example: GoPro (read the comments)
The idea: Create a video that reflects the authenticity of your workplace and how the people who work for you feel.
Articles
Best example: Groove Blog Squad
The idea: Write content that has a subtle employer branding message in it. Thought pieces, helpful or educational content, hot takes… it’s up to you what’s in it!
Podcasts
Best example: Inside Trader Joe’s
The idea: Create a podcast that encapsulates your brand, the people in it, the purpose… anything that comes across well on audio really!
Social media
Best example: Washington post tik tok
The idea: Give a regular, more authentic view into who the employees are and what it’s like to work at your brand.
Career websites
Best example: Joe & The Juice
The idea: Create a website that people will enjoy when they visit. The consistent problem though? Getting people to visit it. You might need to use some of the other mediums to direct traffic to your career website.
Partnerships
Best example: Apple x TMCF
The idea: Partner your brand with another brand who can support you to spread a message.
Guerilla
Best example: Thursday app
The idea: Put yourself out there in an unusual way in the hope that you’ll get like-minded people resonating with your brand and want to work with you
An iconic leader
Best example: Stephen Bartlett from The Social Chain
The idea: Your employer branding is driven by a single person. Your iconic leader has so many cult fans that they could run any business and people will always want to work for them.
Feeling inspired now? There are so many different ways of getting your message out there — but I hope the main thing you’ve taken away from this is that the most creative methods tend to work best.
If you want to stand out from the crowd then… well… you have to do just that. So don’t be shy. Be bold.
Sam is CEO & Co-Founder of ERIC and is an employer branding expert (especially when it comes to targeting Gen Z talent).
Want to know the latest in employer branding news & practice? I’ve got an ever-growing list of very useful statistics and persuasive evidence of how effective employer branding can be free and available here (email me for the password at sam@meet-eric.com).
